Part Marketing Expert, part Business Consultant, Lisa Wise is ready to help improve retail businesses in Western Canada one marketing-strategy at a time.
Fuelled by a passion to be part of transforming Western Canadian businesses into some of Canada’s best, she wants to help raise the bar for businesses selling to or servicing the end consumer.
She began her retail-focused career over 25 years ago and established Starfish Strategies in 2009 to help others add value to their business through marketing initiatives and smart strategy.
She brings expertise in Canadian retail, strategic marketing, business growth and a genuine love of the customer.
With decades of experience in all facets of retail gained from working with the award-winning retailer, Swimco; as well as serving for 10+ years on the board of directors of one of Canada’s largest retail co-operatives, Calgary Co-op , she totally gets retail marketing. She is a member of a TEC Canada Small Business group. Through her work with many different clients of Starfish, she has learned to hit the marketing-nail on the head so your business can achieve it’s goals.
Lisa is supported by a team of incredible people, ready to collaborate on your project. From digital marketers, to graphic designers, to market research experts – the Starfish Team is ready to help!
MBA, Haskayne School of Business at the University of Calgary
BA, University of Victoria
Favourite shopping style: buy it, wear it every day for 5 days and then…donate it.
Laura rocks our world and will rock yours too! She knows more about the digital marketing world than most people do. You are going to want her on your team. With Laura thinking and working on your side, your organization will be sure to compete the right way in the digital sphere. As the past project manager and all-around leader of establishing Swimco’s e-commerce website, she has also been able to guide the creation or refreshment of many of our clients’ websites too. Laura leads the way in knowing what your brand needs to do to maximize its digital performance. Trust her to help you and your business with everything from SEO, to Adwords, to Shopify, to digital analysis and tracking, to proper social media links, to website management and more!
Don’t be confused and think she only knows about SEO and Adwords; this gal also has a background in business, fashion and retail management. She earned her Bachelor of Commerce at Royal Roads University and a Fashion Merchandising Certificate at the Blanche MacDonald Institute.
Lauryn specializes in extending a brand’s voice across many channels. She’s an expert at creating and launching social media for businesses and then diving in to help elevate social media accounts. She brings 5+ years of marketing expertise.
With her constant love to create, her and a partner developed, launched, and operated their own juicery. She conceptualized all brand elements and brought the leading-edge brand to life in 2014. As well as spending her time squeezing lemons, and pressing apples, she was also the social media mastermind for lifestyle retailer, Swimco.
Always keen to develop her marketing knowledge, Lauryn is experienced in marketing strategy, digital marketing, email marketing, content creation and coordinating projects that add value to small businesses.
Lauryn has been known to work remotely from many amazing worldly locations including parts of Europe, beaches across the world and her real home, Calgary. She’s incredibly grateful to be collaborating to help amazing businesses achieve their goals.
BSc, Physical Geography with specialization in Climatology, University of Calgary
Favourite shopping style: Online shopping through an app. Apps make online shopping easily accessible and have a seamless checkout process. If you own a clothing store, I may be the reason your conversion rate has increased!
Erin has over 16 years of experience as a market research professional in Canada. Her experience is both as a supplier and as a client of market research in a variety of industries including retail, food & beverage, travel & leisure/airlines, telecommunications/technology, utilities, advertising, government and public sector. Her experience has focused on using market research to help clients improve their marketing strategies and business plans by better understanding consumer behaviour and applying key insights to their business.
Erin has worked in market research on the client side for Mount Royal University, TELUS Communications, Calgary Co-op and Canadian Airlines. Her experience also includes supplier side research for The Praxis Group, Ipsos-Reid and Starfish Strategies. Working with clients of all sizes and projects of varying scales of complexity, Erin is experienced in designing, executing and analysing both qualitative and quantitative studies.
BA Commerce with specialization in Marketing & Tourism, University of Calgary
Favourite shopping style: Stores that sell wine are my favourite. Or jewellery. Or wine AND jewellery. Now, that’s my shopping style!
About Starfish Strategies
T eam of marketing mavens
A dvancing your business in a
R etail-obsessed world.
Starfish Strategies is proud to work in collaboration with SRC Group Inc. as The Retail Collective. Retailers seeking expertise on optimizing profit from enhanced analytics and assortment planning, should learn more about SRC Group Inc.