WHAT to say: Key Messages

Say what’s relevant to your target customers.  We will help you determine the most relevant and meaningful key messages, designed to really connect with your target audience and result in the greatest action from your audience.

• Copy Guidebook of key messages for you to use in all of your messaging. May include tag line, advertising messages, social media main topics, style of speech, what not to say, different messages for different segments of your target market(s) and more.
• Key messages are based upon strategy and some of the following considerations: brand promise, unique selling proposition, your “why”, position within the marketplace, your target audience.