Yes, email marketing is still valuable!
Email marketing has the ability to reach people anywhere at anytime. When people wake up in the morning the first thing they do is check their inbox. Because of mobile devices, people have the ability to have access to their email at their fingertips and check their emails at any time.
When it comes to marketing, the main focus is touch points and relationship building. Email marketing combines both. Email marketing is easy, effective, and relatively inexpensive. It is generally one of the most cost-effective ways for businesses to reach people. Email marketing can be used for acquiring new customers, building brand awareness, increasing online sales, as well as fostering trust with your customers.
The people you have on your email list are already several steps down the customer journey because they have found your business and agreed to hear from you. This is why email marketing is valuable for building relationships with leads, current customers and your past customers because they have signed up for your email list and given you an opportunity to speak directly to them at a time that is best for them.
Email marketing also allows for segmentation and customization. When sending out an email, you can segment your entire customer audience into lists, and send a custom email message that resonates with that specific list. The more information you can collect about your email recipients, the more opportunities you will have to tailor your emails to what your recipients want to see. By narrowing your focus and sending emails to segmented lists, the recipients of these emails will likely resonate more with the email message and your email campaign will receive better results. Email marketing is transactional by nature, so you can use emails to drive traffic to your website and ultimately increase your sales and conversions.
Not only is email marketing great for building relationships and increasing sales and conversions, it is also great for SEO. Creating a blog post to go along with your email campaign will naturally help with your SEO and will add value to your readers because your emails are taking on a more valuable relationship-based focus in comparison to only using emails to sell new product. Updating your website regularly with these blogs will help generate traffic to your website.
Now that you know the importance of email marketing and how your business can use it to grow, it’s time to implement an email marketing plan!